Nina Robertson's
puff pastries, made at her Lynn factory, caused heads to turn and mouths
to water earlier this month at the 47th annual Summer Fancy Food Show
in Manhattan.
In fact, her Good
Wives Seafood Thermidor Puff Pastries, which are frozen, handmade cocktail
pastries, won in the snack food or hors d'oeuvre category.
It was no small accomplishment,
considering the show, held over three days at the Jacob K. Javits Convention
Center, attracts 2,300 exhibitors, who show off both domestic and international
products, and 24,000 visitors.
The story of Robertson's
success dates to 1979, when she began making the hors d'oeuvres in her
Marblehead home.
"There was a
Greek woman who had two recipes that she was selling to five or six customers,
including Nandee's Restaurant in Lynn,: said Robertson, who today runs
Good Wives, Inc. with her husband, Bruce, from spacious first-floor quarters
in the Sontz Building on Sanderson Avenue.
"She was moving
to Philadelphia, so we took it over and worked out of my kitchen."
Robertson's partner
at the time was Dale Coxe and the pair started with the two items: spanakopita
(spinach, spices, feta and cream cheeses) and tiropita (tangy feta cheese).
The spanakopita is still the company's No. 1 seller among more than 60
items.
The company soon
outgrew Robertson's kitchen, which had already been expanded and modernized
to accommodate the business and its handful of employees.
When Coxe left the
company, Robertson briefly was the sole proprietor, but soon took her
mother, Marissa Coogan, as a business partner. They moved into a former
restaurant on Spring Street in Marblehead in the mid-1980s and stayed
there until the move to Lynn about 10 years later. |
It was Coogan who
spotted the space-for-rent sign posted on the Sontz building and figured
it was worth investigating. They decided to make the move. By then, Robertson's
husband had already left his job as an accountant at GTE Sylvania in Danvers
and joined the company.
"We looked in
Peabody and Salem. We wanted to stay local," she said. "We have
good workers and a handmade product with a lot of labor involved."
The company ships
its gourmet products directly from Lynn to distributors nationwide. Forty
percent of its sales are made during the last quarter of the year
parties, weddings and Christmas events.
At last count, Good
Wives had about 60 employees, mostly Lynn residents.
Robertson said she
is often asked about the derivation of the company name, especially in
the age of political correctness. She
explained that it's a reflection of Marblehead's Colonial tradition, adding
that the term "Good Wife" was applied to a Puritan woman. "It
implied industriousness and integrity," she said.
Robertson said the
retail products generate 20-25 percent of the business, the remainder
from sales to hotels, caterers, restaurants and banquet facilities.
"Basically,
we sell party food," she said. "It's very rewarding. I've always
enjoyed cooking and I enjoy eating as well."
Specialty foods represent
$25 billion in annual sales, according to the National Association for
the Specialty Food Trade.
The New York summer
show is the nation's largest showcase of specialty foods. |